“A penchant for cool colors, minimalists outerwear, and a very healthy dose of Balenciaga.” This is how W Magazine describes Scandinavian fashion set. Danish, Swedish and Norwegian girl, getting dressed and influencing the entire fashion industry is so pleasing to watch and easy to get obsessed with. It seems like they are not trying hard, nor do they sacrifice their comfort in sake of a trend but at the end they manage to look flawless. Scandinavian It Girls became global It Girl and the powerhouses writing books (my favorite is Dress Scandinavian by Pernille Teisbaek), establishing fashion brands and collaborating with the biggest international designers.
There is something about Scandinavian lifestyle that influences the total esthetic of the region. From visual arts to interior design these countries conquered place on every ” ” must-see list. I am among them!
Scandinavian girls, I follow on Instagram inspire my outfits on daily basis. What I love is that less is more. I love clean, fresh looks; right ways of accessorizing and simple approach to the trends. Whether they are rocking a monochrome looks or mixing prints and colors they maintain to have a signature style, which never seems over-the-top. There are two big weaknesses of mine that Scandinavian fashion girls own: simple, minimalist make-up and bold, beautiful, flattering shoes.
Here are some of the finest of this special breed:
If you are not following any of them trust me your feed will only benefit if you will!
Have a beautiful week.
See you next time 🙂